ENGAGE YOUR AUDIENCE.
Use content marketing and social media to connect with your customers.
The game has changed.
It's no longer good enough to optimize your site for search engines and publish keyword-rich but irrelevant blog posts just to improve your search engine ranking. Time to level up.
Your customers came to you looking for a solution to their problem. Your potential customers are looking for the same. Show them that you are the authority that they are looking for and keep your business top of mind by publishing informative, inspiring content on a regular basis.
Blog. The blog has been around for a long time, but it's still one of the best ways for people and businesses to keep their customers up to date on new products and services, industry changes, and news.
Video. In just the last five years, the average time spent watching video online has tripled, to almost two hours per day. Whether it's longer-form informational videos or short promotional content, video, shared on your website, in social channels, or via email, is one of the best ways to get your customer's attention in a very noisy world.
If your customers are going to allow your brand into their social media feeds, the content you provide has to be interesting, entertaining, and relevant. Let's make sure you have:
The right platforms. Do fewer platforms better instead of doing them all poorly; your customers will notice the difference. From Facebook to Instagram, Twitter, Pinterest, and LinkedIn, we'll help you figure out what makes the most sense for your business and get your business page up and running quickly.
A way to get your message out. Social platforms are becoming increasingly competitive, and sometimes the best way to increase your reach and following is to use targeted ads on Facebook, Instagram, Twitter, or LinkedIn. We'll help you explore and refine your advertising strategy to be sure you're getting the biggest bang for your buck.
Engaging content. Social engagement is a two-way street. If you want your followers to take action on the offers you promote in social, you need to be serving up interesting, engaging, and entertaining content on a very regular basis. Together, we'll figure out the right content strategy to keep your followers engaged and make social media a productive channel for your business.