With over fifteen years' experience in retail and ecommerce, I've found that the best marketing is equal parts left brain and right brain. It's absolutely critical to create compelling, powerful content, but it's just as important to measure results and optimize. Sometimes the most effective strategy isn't the prettiest, but the simplest.
With deep roots in retail & e-commerce, I cut my teeth with traditional brick-and-mortar retailers like Sears and The Bon-Ton Stores, graduating into e-commerce via digital pioneers like Chicago-based Threadless and Indianapolis eyewear e-tailer One Click.
No matter what stage your business is in, you'll find that I take a "facts first" approach every step of the way. I want to understand where you're coming from, who your customer is, and what your goals are for your business. And as we work together to build and then execute a plan, whether it be an email marketing program or social and content marketing to drive traffic and conversion, or a website to establish your web presence, we'll be measuring results and adjusting our tactics all along the way until we've got a formula that's delivering the outcome you're looking for.
I look forward to learning about your business and your goals, and helping you build a powerful digital marketing engine to achieve them.